CostOfCity

Appleton vs Green Bay: Full Cost Comparison

Side-by-side cost comparison across 38 categories. Updated March 2026.

WI
Appleton
90
Cost Index
Pop: 76KIncome: $56K
VS
2% diff
WI
Green Bay
88
Cost Index
Pop: 107KIncome: $47K
More Affordable
Green Bay
Appleton Wins
17/38
Green Bay Wins
21/38
Topics
38

Choosing between Appleton and Green Bay? You're not alone — it's one of the most common relocation comparisons in the US. The numbers tell a clear story: Green Bay comes in 2% more affordable overall, with a cost index of 88 compared to Appleton's 90. But raw numbers only tell part of the story. This comparison breaks down exactly where each city saves you money — and where it costs more.

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Key Cost Comparisons

Roof ReplacementGreen Bay saves $1,755
Appleton
$7,884
Green Bay
$6,129
Start a RestaurantGreen Bay saves $84,060
Appleton
$427,004
Green Bay
$342,944
Cost of LivingGreen Bay saves $848
Appleton
$4,445
Green Bay
$3,597
Rent PricesAppleton saves $297
Appleton
$1,299
Green Bay
$1,596
Car InsuranceAppleton saves $280
Appleton
$1,850
Green Bay
$2,130
Software Developer Salary (higher = better)Appleton pays $60 more
Appleton
$96,690
Green Bay
$96,630

Cost of Living

Appleton: 3Green Bay: 2
CategoryAppletonGreen BayDiffWinner
Cost of Living$4,445$3,59719%Green Bay (lower cost)
Rent Prices$1,299$1,59619%Appleton (lower cost)
Grocery Costs$486$38621%Green Bay (lower cost)
Utility Costs$195$28532%Appleton (lower cost)
Transportation Costs$288$3045%Appleton (lower cost)

Home Services

Appleton: 4Green Bay: 6
CategoryAppletonGreen BayDiffWinner
Roof Replacement$7,884$6,12922%Green Bay (lower cost)
HVAC Installation$6,516$5,14321%Green Bay (lower cost)
Plumbing Services$217$1979%Green Bay (lower cost)
Electrical Work$278$35121%Appleton (lower cost)
Kitchen Remodel$29,220$21,48526%Green Bay (lower cost)
Bathroom Remodel$12,460$8,25134%Green Bay (lower cost)
House Painting$3,738$4,66920%Appleton (lower cost)
Flooring Installation$2,011$2,81529%Appleton (lower cost)
Landscaping$2,714$2,9658%Appleton (lower cost)
Fence Installation$2,910$2,59611%Green Bay (lower cost)

Business Startup Costs

Appleton: 3Green Bay: 7
CategoryAppletonGreen BayDiffWinner
Start a Restaurant$427,004$342,94420%Green Bay (lower cost)
Start a Coffee Shop$151,383$132,18313%Green Bay (lower cost)
Start a Food Truck$131,250$94,33228%Green Bay (lower cost)
Start a Gym$197,932$211,5586%Appleton (lower cost)
Start a Daycare$54,629$44,14319%Green Bay (lower cost)
Start a Hair Salon$283,178$236,15317%Green Bay (lower cost)
Start a Laundromat$253,138$268,2756%Appleton (lower cost)
Start a Bakery$106,523$62,43941%Green Bay (lower cost)
Start a Bar$419,161$283,96832%Green Bay (lower cost)
Start a Cleaning Business$13,360$16,84821%Appleton (lower cost)

Insurance

Appleton: 2Green Bay: 2
CategoryAppletonGreen BayDiffWinner
Car Insurance$1,850$2,13013%Appleton (lower cost)
Home Insurance$1,919$1,46124%Green Bay (lower cost)
Health Insurance$515$38425%Green Bay (lower cost)
Business Insurance$1,470$1,90123%Appleton (lower cost)

Salaries & Jobs

Appleton: 3Green Bay: 2
CategoryAppletonGreen BayDiffWinner
Software Developer Salary$96,690/yr$96,630/yr0%Appleton (higher pay)
Registered Nurse Salary$51,581/yr$60,720/yr15%Green Bay (higher pay)
Teacher Salary$51,233/yr$49,256/yr4%Appleton (higher pay)
Electrician Salary$70,016/yr$47,575/yr32%Appleton (higher pay)
Plumber Salary$53,356/yr$63,882/yr16%Green Bay (higher pay)

Who Benefits From Each City?

The "better" city depends on your situation. Here's how different profiles stack up:

💻

Remote Worker

Green Bay

If your salary doesn't depend on location, Green Bay's 2% lower costs translate directly into more savings or disposable income. Your paycheck goes further without a pay cut.

🚀

Young Professional

Green Bay

Both cities are moderately priced, but Green Bay's lower costs help you build savings earlier in your career when compound growth matters most.

👨‍👩‍👧‍👦

Family with Kids

Green Bay

Families face multiplied costs — housing, groceries, healthcare, and transportation all scale with household size. Green Bay's 2% advantage compounds across every budget category.

🏪

Small Business Owner

Green Bay

Lower operating costs in Green Bay mean lower break-even points. Rent, utilities, insurance, and labor all come in cheaper, giving new businesses more runway to reach profitability.

🏖️

Retiree

Green Bay

On a fixed income, every percentage point matters. Green Bay's lower healthcare, housing, and everyday costs help retirement savings last longer.

The Verdict

Green Bay is 2% more affordable overall

Green Bay wins 21 out of 38 cost categories.Appleton has higher costs but wins 17 categories.

Appleton
90
Green Bay
88

Explore Each City

Appleton, WI
Pop: 76K | Index: 90
View all costs →
Green Bay, WI
Pop: 107K | Index: 88
View all costs →

Explore Specific Costs

Dive deeper into specific cost topics for each city:

Frequently Asked Questions

What is the cost of living index for Appleton vs Green Bay?

Appleton's cost of living index is 90; Green Bay's is 88. A score of 100 represents the national average. Appleton is below average; Green Bay is below average. These figures are derived from BLS and Census data.

Which city has better job opportunities?

Job market strength depends on your industry. Both cities have similar cost profiles, suggesting comparable job markets. Compare specific salary categories above for your field. Median incomes are $56K (Appleton) vs $47K (Green Bay).

Which city is better for remote workers?

For remote workers earning a location-independent salary, Green Bay is the clear winner. The 2% cost advantage means more of your paycheck goes to savings or discretionary spending. Appleton makes more sense if your employer adjusts pay upward for that market.

Should I move from Appleton to Green Bay?

If your income stays the same or comparable, moving from Appleton to Green Bay gives you 2% more purchasing power. That said, the decision depends on career opportunities, family ties, lifestyle preferences, and which specific costs matter most to your household. Review the category breakdown above to see which line items shift the most.

About This Comparison

Data SourcesBLS Consumer Expenditure Survey, Census Bureau ACS, HUD Fair Market Rent data, BLS OEWS (salary data), and regional industry surveys.
MethodologyEach city's costs are derived from national averages adjusted by city-specific cost-of-living indices. Category-specific sensitivity factors account for varying price elasticity across topic areas.
ConfidenceMEDIUMModel-derived estimates, not direct price surveys

Limitations: This comparison uses modeled data based on cost-of-living indices. Actual costs may vary based on neighborhood, timing, provider, and individual circumstances. Salary data reflects median full-time employment; contract and freelance rates differ. Last updated: March 2026.

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